Evans Expressmart — Sunapee, NH: Inventory & Seasonality Model
Store Profile
| Field | Value |
|---|
| Store Name | Evans Expressmart #7 (Sunapee) |
| Address | 546 NH Route 11, Sunapee, NH 03782 |
| Phone | (603) 763-5740 |
| Hours | 5:00 AM – 10:00 PM daily |
| Co-tenant | Dunkin' Donuts (5:00 AM – 7:00 PM) |
| Fuel Brand | CITGO (regular, midgrade, premium, ethanol-free) |
| Parent Company | Evans Group, Inc. (Lebanon, NH) |
| Chain Size | 7 locations (NH + VT) |
| Ownership | Family-owned since 1950s |
| Amenities | ATM, restrooms, air, lottery, propane, pizza, snacks, beer & wine, tobacco, live bait |
| NAICS | 447110 (Gasoline Stations with Convenience Stores) |
Location Context
| Factor | Detail |
|---|
| Year-round population | 3,465 (2025 est., +3.4% since 2020 census of 3,342) |
| Peak seasonal multiplier | 3.5–4.0x (summer lake tourism) |
| Effective summer population | ~12,000–14,000 (residents + seasonal homes + tourists) |
| Ski season multiplier | 2.0–2.5x (Mount Sunapee Resort, 1.5 hrs from Boston) |
| Effective winter peak | ~7,000–8,500 (residents + ski visitors + weekenders) |
| Shoulder seasons | Fall foliage (Oct): 2.5x, Spring mud season (Apr-May): 0.8x |
| Location advantage | "Just over the bridge" — primary Route 11 corridor, gateway to lake |
| Competition radius | Nearest alternatives: New London (10 mi), Newport (15 mi) |
Seasonality Model — 5 Demand Zones
Zone 1: SUMMER PEAK (Memorial Day – Labor Day)
Traffic multiplier: 3.5–4.0x baseline
- Lake recreators (boats, kayaks, swimming)
- Seasonal home occupants (600+ lakefront properties)
- Mount Sunapee State Park beach visitors
- Route 11 corridor through-traffic
- Key drivers: Ice, beverages, sunscreen, bait, propane, beer/wine, snacks
- Dunkin' demand: High morning (6-9 AM), moderate afternoon
- Fuel volume: Peak — boats + tow vehicles + recreational driving
Zone 2: SKI SEASON (Dec – Mar)
Traffic multiplier: 2.0–2.5x baseline
- Mount Sunapee Resort skiers/boarders (66 trails, 1.5 hrs from Boston)
- Weekend warriors (Fri PM surge, Sun PM surge)
- Key drivers: Hot coffee/cocoa, hand warmers, windshield fluid, snacks, tobacco
- Dunkin' demand: Highest of any season (cold weather + early ski mornings)
- Fuel volume: Moderate-high — weekend ski traffic spikes
Zone 3: FALL FOLIAGE (Sep 15 – Oct 31)
Traffic multiplier: 2.0–2.5x baseline
- Leaf peepers on scenic drives
- Fall festivals (Warner Fall Foliage Festival, Pumpkin People)
- Weekend hikers, apple pickers
- Key drivers: Hot beverages, snacks, maps/postcards, cider, baked goods
- Dunkin' demand: High (seasonal drinks: pumpkin, apple)
- Fuel volume: Moderate — touring traffic
Zone 4: MUD SEASON (Apr – May)
Traffic multiplier: 0.7–0.8x baseline
- Lowest tourism period
- Local residents only + construction crews
- Key drivers: Tobacco, lottery, basics, coffee
- Dunkin' demand: Baseline locals
- Fuel volume: Lowest annual period
Zone 5: BASELINE (Nov, early Dec pre-ski)
Traffic multiplier: 1.0x
- Locals + commuters
- Hunting season (Nov) provides modest bump
- Key drivers: Hunting supplies (if stocked), tobacco, lottery, basics
- Fuel volume: Baseline
Inventory Categories — Estimated SKU Matrix
A typical convenience store/gas station of this size carries 2,500–3,500 SKUs. Given the co-located Dunkin' (which handles its own supply chain), Evans manages approximately:
Category 1: Fuel (4 grades)
| Product | Summer Daily Vol | Winter Daily Vol | Margin |
|---|
| Regular unleaded | 2,500 gal | 1,200 gal | $0.15–0.25/gal |
| Midgrade | 400 gal | 200 gal | $0.20–0.30/gal |
| Premium | 600 gal | 300 gal | $0.25–0.35/gal |
| Ethanol-free | 800 gal | 150 gal | $0.30–0.45/gal |
Ethanol-free is the seasonal standout — boat engines, lawn equipment, and small motors require ethanol-free fuel. Summer demand 5x+ winter.Category 2: Beverages (~400 SKUs)
| Subcategory | SKUs | Summer Par | Winter Par | Seasonal Items |
|---|
| Carbonated soft drinks | 120 | High | Medium | — |
| Water/enhanced water | 60 | Very High | Low | Gallon jugs summer |
| Energy drinks | 50 | High | High | Consistent |
| Beer (packaged) | 80 | Very High | Medium | Craft/seasonal rotations |
| Wine | 30 | High | Medium | — |
| Juice/tea/kombucha | 40 | High | Low | — |
| Hot beverages (non-Dunkin) | 20 | Low | High | Hot cocoa, cider |
Category 3: Tobacco & Nicotine (~200 SKUs)
| Subcategory | SKUs | Seasonality | Notes |
|---|
| Cigarettes | 100 | Flat | NH has no sales tax — draws VT buyers |
| Cigars/cigarillos | 40 | Slight summer bump | |
| Smokeless/chew | 30 | Flat | Strong in rural NH |
| Vape/e-cig | 20 | Flat | Age verification required |
| Rolling papers/accessories | 10 | Flat | |
NH tax advantage: NH has no sales tax and lower tobacco tax than VT ($1.78/pack vs $3.08/pack). Cross-border purchasing from VT residents is significant.Category 4: Packaged Food & Snacks (~500 SKUs)
| Subcategory | SKUs | Summer Par | Winter Par | Seasonal |
|---|
| Chips/salty snacks | 100 | High | Medium | — |
| Candy/chocolate | 80 | Medium | Medium | Holiday assortments |
| Nuts/jerky/protein | 50 | High | Medium | — |
| Cookies/pastries | 40 | Medium | Medium | — |
| Ice cream/novelties | 40 | Very High | None | Seasonal (May-Sep) |
| Fresh pizza (Evans branded) | 15 | High | Medium | — |
| Sandwiches/wraps | 20 | High | Medium | — |
| Dairy (milk, cream) | 15 | Medium | Medium | — |
| Bread/bakery | 10 | Medium | Medium | — |
Category 5: Non-food Merchandise (~300 SKUs)
| Subcategory | SKUs | Peak Season | Notes |
|---|
| Lottery tickets | 30 | Flat | High margin, compliance-heavy |
| Automotive (oil, wipers, fluid) | 40 | Winter peak | Windshield fluid, antifreeze |
| Ice (bags) | 3 | Summer (10x winter) | Critical summer item |
| Live bait | 5 | Summer only | Worms, crawlers for lake fishing |
| Propane exchange | 2 | Summer peak | Grilling + camping |
| Sunscreen/bug spray | 10 | Summer only | — |
| Hand warmers/toe warmers | 5 | Winter only | Ski traffic |
| Maps/local guides | 5 | Summer/fall | Tourism |
| Phone chargers/accessories | 15 | Flat | — |
| OTC medicine/first aid | 30 | Flat | — |
| Personal care | 25 | Flat | Travel sizes |
| Firewood bundles | 2 | Fall/winter | Campfires + woodstoves |
| Fishing tackle/basics | 10 | Summer | — |
Category 6: Dunkin' Donuts (Separate Supply Chain)
Dunkin' operates its own inventory via Dunkin' Brands supply network:
- ~50 beverage SKUs (hot/cold coffee, espresso, frozen, tea)
- ~30 food SKUs (donuts, muffins, bagels, sandwiches, wraps, hash browns)
- Managed via Dunkin' POS + JoyStar system
- Evans does NOT manage Dunkin' inventory — separate P&L, shared foot traffic
Reorder Patterns & Lead Times
| Category | Reorder Frequency | Supplier | Lead Time |
|---|
| Fuel | Daily-2x daily (summer) | CITGO (Evans Motor Fuels division) | Same-day (in-house fleet) |
| Tobacco | Weekly | McLane/Core-Mark | 2-3 days |
| Beverages | 2x/week (summer), weekly (winter) | McLane/Coca-Cola/Pepsi DSD | 1-2 days |
| Beer/wine | 2x/week (summer), weekly (winter) | NH State Liquor distributors | 1-2 days |
| Snacks/packaged food | 2x/week | McLane + Frito-Lay/Mars DSD | 1-2 days |
| Ice | Daily (summer) | Arctic Glacier or local | Same-day |
| Pizza/fresh food | Daily | Local/Evans commissary | Same-day |
| Bait | 2-3x/week (summer) | Local supplier | Same-day |
| Non-food merchandise | Monthly + seasonal reset | McLane/wholesale | 3-5 days |
| Propane | Weekly (summer), biweekly (winter) | Evans Motor Fuels | 1-2 days |
Financial Model — Annual Revenue Estimate
| Revenue Stream | Annual Est. | % of Total | Margin |
|---|
| Fuel sales | $2.8M–$3.5M | 55–60% | 3–5% |
| Inside sales (c-store) | $1.2M–$1.6M | 25–30% | 30–35% |
| Dunkin' rent/commission | $80K–$120K | 2–3% | 90%+ (NNN lease) |
| Lottery commissions | $40K–$60K | 1–2% | 5–6% of sales |
| ATM fees | $8K–$12K | <1% | 80%+ |
| Propane | $25K–$40K | <1% | 25–30% |
| Total | $4.2M–$5.3M | 100% | ~8–12% blended |
Seasonal Cash Flow Pattern
```
Revenue Index (100 = annual average monthly)
Jan ████████░░░░░░░░ 70 (post-holiday, ski ramp-up)
Feb █████████░░░░░░░ 80 (ski season peak)
Mar █████████░░░░░░░ 80 (ski season, spring break)
Apr ██████░░░░░░░░░░ 55 (mud season — TROUGH)
May █████████░░░░░░░ 85 (Memorial Day ramp)
Jun █████████████░░░ 120 (summer begins)
Jul ████████████████ 155 (PEAK — 4th of July, full lake season)
Aug ███████████████░ 145 (peak continues)
Sep ██████████░░░░░░ 105 (Labor Day, foliage begins)
Oct █████████░░░░░░░ 95 (peak foliage)
Nov ████████░░░░░░░░ 65 (hunting season, pre-ski)
Dec █████████░░░░░░░ 85 (holiday + ski opening)
```
Cash flow challenge: April trough = 35% of July peak. Working capital management critical — must reduce inventory orders 60% in mud season while maintaining minimum stock for locals.
Inventory Seasonality — Par Level Adjustments
Summer Reset (May 15)
- ADD: Ice (10x), bait, sunscreen, bug spray, fishing tackle, ethanol-free fuel capacity
- INCREASE 3x: Water, sports drinks, beer, ice cream
- INCREASE 2x: All beverages, snacks, propane
- DECREASE: Hot cocoa, hand warmers, windshield fluid, antifreeze
Winter Reset (Nov 1)
- ADD: Hand warmers, ice melt, firewood
- INCREASE 2x: Hot beverages, windshield fluid, antifreeze
- DECREASE: Ice (90%), bait (remove), sunscreen (remove), ice cream (remove)
- MAINTAIN: Tobacco (flat), lottery (flat), energy drinks (flat)
Foliage Pop-up (Sep 15)
- INCREASE: Maps/guides, hot beverages, baked goods
- MAINTAIN: Summer levels on fuel through Columbus Day
Mud Season Drawdown (Apr 1)
- DECREASE ALL non-essentials 40–60%
- MAINTAIN: Tobacco, lottery, Dunkin', fuel (baseline)
- Opportunity: Spring cleaning merchandise, garden supplies
Compliance Requirements
| Requirement | Frequency | Regulator |
|---|
| Fuel tank testing (UST) | Annual | NH DES |
| Weights & measures (pumps) | Annual | NH Dept of Agriculture |
| Tobacco age verification | Every transaction | NH Liquor Commission |
| Beer/wine license renewal | Annual | NH Liquor Commission |
| Lottery terminal audit | Quarterly | NH Lottery |
| Food safety inspection | Annual | NH DHHS |
| Fire suppression inspection | Annual | Local fire marshal |
| EPA fuel spill plan (SPCC) | Every 5 years | EPA Region 1 |
| Sales tax | None — NH has no sales tax | — |
| Propane storage permit | Annual | NH State Fire Marshal |
DaedArch Deployment Model
What We Deploy
1. Inventory Tracker (existing `tools/integrations/manufacturing/inventory_tracker.py` — adapt for retail)
2. Seasonality Engine (new — par level automation based on calendar + weather + event triggers)
3. Fuel Management (extend existing — tank level monitoring, reorder automation via Evans Motor Fuels)
4. Compliance Calendar (existing `ComplianceFramework` tool — configure for NH c-store requirements)
5. Financial Dashboard (existing `tools/finance/` — bank sync, reconciliation, cash flow forecasting)
6. Dunkin' Integration (read-only — foot traffic correlation, not inventory management)
7. XBAC Access Control (IoT extension — cooler sensors, fuel tank monitors, POS terminals)What Xenia Would Deploy
1. Preventive maintenance schedules (fuel pumps, coolers, HVAC, Dunkin' equipment)
2. Digital checklists (opening/closing, food safety, restroom cleaning)
3. Work orders (equipment repairs, facility maintenance)
4. Team communication (shift handoffs between 2-3 employees per shift)The Play
- Work WITH Xenia: DaedArch handles inventory/finance/compliance, Xenia handles facility maintenance
- Work AGAINST Xenia: Build the maintenance/checklist gap (small — c-store needs are simple)
- Play BOTH SIDES: Offer DaedArch as the "enterprise brain" that integrates Xenia as one of many operational tools via MCP connector, while also offering a native alternative for stores too small to justify Xenia's pricing
For a 7-store chain like Evans Group, DaedArch's value prop is unified visibility across all 7 locations — inventory, fuel, compliance, and finance in one system — which Xenia alone cannot provide.